We Turned Thrift Shop Into a B2B Anthem (And Nobody Can Stop Us)
We Turned Thrift Shop Into a B2B Anthem (And Nobody Can Stop Us)
We Turned Thrift Shop Into a B2B Anthem (And Nobody Can Stop Us)
We Turned Thrift Shop Into a B2B Anthem (And Nobody Can Stop Us)
Announcement
Announcement
Oct 2, 2025
Oct 2, 2025


Walk into the club like "What up, I got a big launch"
Look, we could've done another boring B2B product announcement. We could've made a sleek video with ukulele music and animated hands drawing on whiteboards. We could've talked about "synergy" and "paradigm shifts" and whatever other corporate buzzwords make you want to throw your laptop out the window.
But we didn't.
Instead, we made a Macklemore parody about LinkedIn posting. Because why the hell not?
This Is F***ing Awesome
Here's the thing about B2B marketing: everyone's trying so hard to be "professional" that they forgot to be human. They're out here spending $20k on launch videos that look exactly like everyone else's launch videos. Meanwhile, we're in the studio at 2 AM, rewriting Thrift Shop lyrics about content calendars and engagement metrics.
"I'm gonna post some time, only got twenty drafts in my pocket..."
The Old Way Is Dead (And We Killed It)
Remember when everyone thought SaaS meant you had to be boring? When B2B meant buttoned-up? When "enterprise software" was code for "soul-crushing user experience"?
Yeah, we're done with that.
Wepost V2 isn't just different because we made a rap video about it. It's different because we fundamentally rejected everything you think you know about content tools.
It's not a tool - Tools require you to do work. This doesn't.
It's not scheduling software - That's like calling a Tesla a "fancy golf cart"
It's not what you expect - And that's exactly the point
Your Grandpa's SaaS Is Obsolete
While everyone else is building "AI-powered content optimization platforms" (🥱), we built something that actually gets it. Something that understands that founder marketing should make you feel something. Even if that feeling is "did they really just do that?"
Yes. Yes, we did.
October 6-10: The Week Everything Changes
Next week isn't a product launch. It's a funeral for the old way of doing things.
Monday: We show you why everything you know is wrong
Tuesday: We blow your mind with what's actually possible
Wednesday: We make you question why you ever did it the old way
Thursday: We reveal the thing that made our investors say "holy sh*t"
Friday: We open the doors and watch the world change
This Is How We Shop
We're not here to play by Silicon Valley's rules. We're not here to be another forgettable B2B SaaS in your tech stack. We're here to build something so radically different that you'll wonder how you ever lived without it.
And if that means dropping Macklemore parodies on LinkedIn? If that means our launch video has more bass drops than a Fortune 500 earnings call? If that means we're the company that made B2B marketing actually fun?
Then hell yeah, we'll take it.
Pop some tags. Drop some content. Change the game.
See you Monday.
P.S. - They said B2B marketing had to be boring. They said founder-led content had to be "thought leadership." They said you couldn't build a SaaS company on vibes. They were wrong about everything.
P.P.S. - The full Thrift Shop parody dropped today. Your LinkedIn feed will never recover.
Walk into the club like "What up, I got a big launch"
Look, we could've done another boring B2B product announcement. We could've made a sleek video with ukulele music and animated hands drawing on whiteboards. We could've talked about "synergy" and "paradigm shifts" and whatever other corporate buzzwords make you want to throw your laptop out the window.
But we didn't.
Instead, we made a Macklemore parody about LinkedIn posting. Because why the hell not?
This Is F***ing Awesome
Here's the thing about B2B marketing: everyone's trying so hard to be "professional" that they forgot to be human. They're out here spending $20k on launch videos that look exactly like everyone else's launch videos. Meanwhile, we're in the studio at 2 AM, rewriting Thrift Shop lyrics about content calendars and engagement metrics.
"I'm gonna post some time, only got twenty drafts in my pocket..."
The Old Way Is Dead (And We Killed It)
Remember when everyone thought SaaS meant you had to be boring? When B2B meant buttoned-up? When "enterprise software" was code for "soul-crushing user experience"?
Yeah, we're done with that.
Wepost V2 isn't just different because we made a rap video about it. It's different because we fundamentally rejected everything you think you know about content tools.
It's not a tool - Tools require you to do work. This doesn't.
It's not scheduling software - That's like calling a Tesla a "fancy golf cart"
It's not what you expect - And that's exactly the point
Your Grandpa's SaaS Is Obsolete
While everyone else is building "AI-powered content optimization platforms" (🥱), we built something that actually gets it. Something that understands that founder marketing should make you feel something. Even if that feeling is "did they really just do that?"
Yes. Yes, we did.
October 6-10: The Week Everything Changes
Next week isn't a product launch. It's a funeral for the old way of doing things.
Monday: We show you why everything you know is wrong
Tuesday: We blow your mind with what's actually possible
Wednesday: We make you question why you ever did it the old way
Thursday: We reveal the thing that made our investors say "holy sh*t"
Friday: We open the doors and watch the world change
This Is How We Shop
We're not here to play by Silicon Valley's rules. We're not here to be another forgettable B2B SaaS in your tech stack. We're here to build something so radically different that you'll wonder how you ever lived without it.
And if that means dropping Macklemore parodies on LinkedIn? If that means our launch video has more bass drops than a Fortune 500 earnings call? If that means we're the company that made B2B marketing actually fun?
Then hell yeah, we'll take it.
Pop some tags. Drop some content. Change the game.
See you Monday.
P.S. - They said B2B marketing had to be boring. They said founder-led content had to be "thought leadership." They said you couldn't build a SaaS company on vibes. They were wrong about everything.
P.P.S. - The full Thrift Shop parody dropped today. Your LinkedIn feed will never recover.
Walk into the club like "What up, I got a big launch"
Look, we could've done another boring B2B product announcement. We could've made a sleek video with ukulele music and animated hands drawing on whiteboards. We could've talked about "synergy" and "paradigm shifts" and whatever other corporate buzzwords make you want to throw your laptop out the window.
But we didn't.
Instead, we made a Macklemore parody about LinkedIn posting. Because why the hell not?
This Is F***ing Awesome
Here's the thing about B2B marketing: everyone's trying so hard to be "professional" that they forgot to be human. They're out here spending $20k on launch videos that look exactly like everyone else's launch videos. Meanwhile, we're in the studio at 2 AM, rewriting Thrift Shop lyrics about content calendars and engagement metrics.
"I'm gonna post some time, only got twenty drafts in my pocket..."
The Old Way Is Dead (And We Killed It)
Remember when everyone thought SaaS meant you had to be boring? When B2B meant buttoned-up? When "enterprise software" was code for "soul-crushing user experience"?
Yeah, we're done with that.
Wepost V2 isn't just different because we made a rap video about it. It's different because we fundamentally rejected everything you think you know about content tools.
It's not a tool - Tools require you to do work. This doesn't.
It's not scheduling software - That's like calling a Tesla a "fancy golf cart"
It's not what you expect - And that's exactly the point
Your Grandpa's SaaS Is Obsolete
While everyone else is building "AI-powered content optimization platforms" (🥱), we built something that actually gets it. Something that understands that founder marketing should make you feel something. Even if that feeling is "did they really just do that?"
Yes. Yes, we did.
October 6-10: The Week Everything Changes
Next week isn't a product launch. It's a funeral for the old way of doing things.
Monday: We show you why everything you know is wrong
Tuesday: We blow your mind with what's actually possible
Wednesday: We make you question why you ever did it the old way
Thursday: We reveal the thing that made our investors say "holy sh*t"
Friday: We open the doors and watch the world change
This Is How We Shop
We're not here to play by Silicon Valley's rules. We're not here to be another forgettable B2B SaaS in your tech stack. We're here to build something so radically different that you'll wonder how you ever lived without it.
And if that means dropping Macklemore parodies on LinkedIn? If that means our launch video has more bass drops than a Fortune 500 earnings call? If that means we're the company that made B2B marketing actually fun?
Then hell yeah, we'll take it.
Pop some tags. Drop some content. Change the game.
See you Monday.
P.S. - They said B2B marketing had to be boring. They said founder-led content had to be "thought leadership." They said you couldn't build a SaaS company on vibes. They were wrong about everything.
P.P.S. - The full Thrift Shop parody dropped today. Your LinkedIn feed will never recover.