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Feb 21, 2024

Feb 21, 2024

A story of tomorrow and how Wepost came to be 🚀

A story of tomorrow and how Wepost came to be 🚀

A story of tomorrow and how Wepost came to be 🚀

It was a rainy and stormy day in the autumn of 2021 in Trondheim. If you are familiar with the weather conditions in Norways third largest city you know that this is a common phenomenon, so it was quite a normal day in Trondheim you could say.

Benjamin had just got rejected from the NTNU School of Entrepreneurship, one of the best master's programs for entrepreneurship in Norway and were quite bummed out by this. He was now continuing a master's degree in media, communication and information technology also at NTNU, while working part time at an agency called BERRE. One week in to the semester, the "fadderweek" was going on and tonight we were going to Studentersamfundet, which is this awesome place for students to drink and have fun.

During this event in the place called "Bodegaen" at Studentersamfundet, Benjamin, perhaps a bit tipsy, talked with Wilhelm. Which might also been a bit tipsy at this point. They talked about how awesome it was combining entrepreneurship and communication technology. Benjamin pitched his idea about a video subscription service and how mad he was for not getting in to the school of entreprenurship, and Wilhelm about his journey at Bond University in Australia, and how he started working as an intern for a startup working to automate movie creation called Cinefly.

The two guys immediately clicked and promised they would pitch different ideas to each other when they weren't drunk.

The next day

At a tired and old meeting room at realfagsbygget at Gløshaugen, Benjamin and Wilhelm met and exchanged ideas. Some were really bad, some were quite good, but there was one idea that stood out of the crowd. Benjamin wrote three boxes on the old green chalkboard and said subscription-based content, and Wilhelm loved it.

During his time in Cinefly, Wilhelm started to hate creating content and really saw the potential in a service, which just could deliver the content for him. Any CMO or marketing professional would love that, and Benjamin said the same. The two went on to join the startup competition "Start Gründerjakten", which was a startup factory, where you would join different teams and pitch ideas, then compete with these ideas against each other.

Inside one of these boxes at a place called "The Mine, NTNU", Benjamin, Wilhelm and two other students joined up and pitched ideas to each other, but they all were quite bad. We sat there for several hours and pitched, none were coming up. Then Benjamin got tired and drew three boxes on a white paper and threw it on the wall, - "Social media content on a subscription", and the guys loved it.

We continued with the idea and worked their ass off for three days. It was during one of those late nights that the name was made. Only Benjamin and Wilhelm were in the booth, putting post-it notes on the wall. "ContiCont" said Wilhelm. "Postify" said Benjamin. "WiBe" we both laughed, because thats an acronym of our names and could of been a "vibe". "Wepost", someone said, unsure who actually came up with the name. But the name sticked and that's what they went for.

Wepost pitched on the stage and during the whole day at Radiosson Blu Garden in Trondheim, but didn't win. Some other group said that they would make acid into water from one of Hydro's power plants, even though we haven't seen anything to that startup yet. Even though we lost, that was the start of our journey.

The next chapter

The guys would work a small amount with this idea every week. They joined Spark* NTNU which is this counseling service for student startups and got great advice. Usually this is people who studies at the NTNU school of entrepreneurship and of course they proclaimed that both Benjamin and Wilhelm should apply to the school. Wilhelm was determined to join the school, while Benjamin wasn't sure, because all he wanted was to continue with Wepost no matter what.

During this time, Wilhelm dropped out of Wepost for a while, to pursuit other entrepreneurial challenges, starting Koble and joining Start NTNU, becoming the leader of FRAM NTNU. While Benjamin continued with Wepost. And when the application deadline for the school of entrepreneurship came Wilhelm applied, and Benjamin applied to join Gründerbrakka with Wepost. While he also tossing in a small application to the school of entreprenurship. To both biggest surprise they both got in, also to Gründerbrakka.

They would then proceed with acid-testing different concepts, while Benjamin would also acid-test Wepost. Getting roasted by the panel, saying stuff like "AI is so hard to develop, there is no potential in doing that in marketing". When in retrospect, Benjamin is still quite shocked by some of the feedback he got from people during that week. Because AI is the hottest thing right now. During an acid-test at CERN, Benjamin worked with Håkon and Trond. And the trio immidiately hit it off. The acid-test was a catastrophe, but atleast the team members worked great together. When the end of the year came and the students had to choose team, it was a no brainer to have the trio back together, and while Wilhelm didn't find any new pursuits for his acid-tests he was gladly welcomed back on the team, together with Anna as the teams CMO. The essential dream team was assembled.

The beginning of something big

During the year Wepost would acquire over 10+ pilot customers creating over 375+ content packages on their behalf. Create a AI-driven persona generator which accurately creates the ideal target audience for your company, and being featured on "theresanaiforthat" which would bring in over 1000+ generated personas for people all over the world. Wepost also went to Boson and worked with their startup in that american ecosystem, while continuing by coming to the finals of Norways biggest pitching contest - DNB NXT. Ending the year on a high note, and starting it kind of harsh, because during january Wilhelm and Anna quit the company due to issues with their initial roles and motivation for the vision ahead.

The initial trio would then proceed with the awesome team of 9 others, mostly consisting of tech, but also some awesome marketers who would bring Wepost story alive for all of our customers. The journey has just started and it looks like it's going to be a big one.

Interested in trying out Wepost yourself?

Now that you heard so much about us, you might wan to test us out?
We're currently all booked, but we are slowly letting new pilots try out our platform.

Join our waitlist to learn more.

It was a rainy and stormy day in the autumn of 2021 in Trondheim. If you are familiar with the weather conditions in Norways third largest city you know that this is a common phenomenon, so it was quite a normal day in Trondheim you could say.

Benjamin had just got rejected from the NTNU School of Entrepreneurship, one of the best master's programs for entrepreneurship in Norway and were quite bummed out by this. He was now continuing a master's degree in media, communication and information technology also at NTNU, while working part time at an agency called BERRE. One week in to the semester, the "fadderweek" was going on and tonight we were going to Studentersamfundet, which is this awesome place for students to drink and have fun.

During this event in the place called "Bodegaen" at Studentersamfundet, Benjamin, perhaps a bit tipsy, talked with Wilhelm. Which might also been a bit tipsy at this point. They talked about how awesome it was combining entrepreneurship and communication technology. Benjamin pitched his idea about a video subscription service and how mad he was for not getting in to the school of entreprenurship, and Wilhelm about his journey at Bond University in Australia, and how he started working as an intern for a startup working to automate movie creation called Cinefly.

The two guys immediately clicked and promised they would pitch different ideas to each other when they weren't drunk.

The next day

At a tired and old meeting room at realfagsbygget at Gløshaugen, Benjamin and Wilhelm met and exchanged ideas. Some were really bad, some were quite good, but there was one idea that stood out of the crowd. Benjamin wrote three boxes on the old green chalkboard and said subscription-based content, and Wilhelm loved it.

During his time in Cinefly, Wilhelm started to hate creating content and really saw the potential in a service, which just could deliver the content for him. Any CMO or marketing professional would love that, and Benjamin said the same. The two went on to join the startup competition "Start Gründerjakten", which was a startup factory, where you would join different teams and pitch ideas, then compete with these ideas against each other.

Inside one of these boxes at a place called "The Mine, NTNU", Benjamin, Wilhelm and two other students joined up and pitched ideas to each other, but they all were quite bad. We sat there for several hours and pitched, none were coming up. Then Benjamin got tired and drew three boxes on a white paper and threw it on the wall, - "Social media content on a subscription", and the guys loved it.

We continued with the idea and worked their ass off for three days. It was during one of those late nights that the name was made. Only Benjamin and Wilhelm were in the booth, putting post-it notes on the wall. "ContiCont" said Wilhelm. "Postify" said Benjamin. "WiBe" we both laughed, because thats an acronym of our names and could of been a "vibe". "Wepost", someone said, unsure who actually came up with the name. But the name sticked and that's what they went for.

Wepost pitched on the stage and during the whole day at Radiosson Blu Garden in Trondheim, but didn't win. Some other group said that they would make acid into water from one of Hydro's power plants, even though we haven't seen anything to that startup yet. Even though we lost, that was the start of our journey.

The next chapter

The guys would work a small amount with this idea every week. They joined Spark* NTNU which is this counseling service for student startups and got great advice. Usually this is people who studies at the NTNU school of entrepreneurship and of course they proclaimed that both Benjamin and Wilhelm should apply to the school. Wilhelm was determined to join the school, while Benjamin wasn't sure, because all he wanted was to continue with Wepost no matter what.

During this time, Wilhelm dropped out of Wepost for a while, to pursuit other entrepreneurial challenges, starting Koble and joining Start NTNU, becoming the leader of FRAM NTNU. While Benjamin continued with Wepost. And when the application deadline for the school of entrepreneurship came Wilhelm applied, and Benjamin applied to join Gründerbrakka with Wepost. While he also tossing in a small application to the school of entreprenurship. To both biggest surprise they both got in, also to Gründerbrakka.

They would then proceed with acid-testing different concepts, while Benjamin would also acid-test Wepost. Getting roasted by the panel, saying stuff like "AI is so hard to develop, there is no potential in doing that in marketing". When in retrospect, Benjamin is still quite shocked by some of the feedback he got from people during that week. Because AI is the hottest thing right now. During an acid-test at CERN, Benjamin worked with Håkon and Trond. And the trio immidiately hit it off. The acid-test was a catastrophe, but atleast the team members worked great together. When the end of the year came and the students had to choose team, it was a no brainer to have the trio back together, and while Wilhelm didn't find any new pursuits for his acid-tests he was gladly welcomed back on the team, together with Anna as the teams CMO. The essential dream team was assembled.

The beginning of something big

During the year Wepost would acquire over 10+ pilot customers creating over 375+ content packages on their behalf. Create a AI-driven persona generator which accurately creates the ideal target audience for your company, and being featured on "theresanaiforthat" which would bring in over 1000+ generated personas for people all over the world. Wepost also went to Boson and worked with their startup in that american ecosystem, while continuing by coming to the finals of Norways biggest pitching contest - DNB NXT. Ending the year on a high note, and starting it kind of harsh, because during january Wilhelm and Anna quit the company due to issues with their initial roles and motivation for the vision ahead.

The initial trio would then proceed with the awesome team of 9 others, mostly consisting of tech, but also some awesome marketers who would bring Wepost story alive for all of our customers. The journey has just started and it looks like it's going to be a big one.

Interested in trying out Wepost yourself?

Now that you heard so much about us, you might wan to test us out?
We're currently all booked, but we are slowly letting new pilots try out our platform.

Join our waitlist to learn more.

It was a rainy and stormy day in the autumn of 2021 in Trondheim. If you are familiar with the weather conditions in Norways third largest city you know that this is a common phenomenon, so it was quite a normal day in Trondheim you could say.

Benjamin had just got rejected from the NTNU School of Entrepreneurship, one of the best master's programs for entrepreneurship in Norway and were quite bummed out by this. He was now continuing a master's degree in media, communication and information technology also at NTNU, while working part time at an agency called BERRE. One week in to the semester, the "fadderweek" was going on and tonight we were going to Studentersamfundet, which is this awesome place for students to drink and have fun.

During this event in the place called "Bodegaen" at Studentersamfundet, Benjamin, perhaps a bit tipsy, talked with Wilhelm. Which might also been a bit tipsy at this point. They talked about how awesome it was combining entrepreneurship and communication technology. Benjamin pitched his idea about a video subscription service and how mad he was for not getting in to the school of entreprenurship, and Wilhelm about his journey at Bond University in Australia, and how he started working as an intern for a startup working to automate movie creation called Cinefly.

The two guys immediately clicked and promised they would pitch different ideas to each other when they weren't drunk.

The next day

At a tired and old meeting room at realfagsbygget at Gløshaugen, Benjamin and Wilhelm met and exchanged ideas. Some were really bad, some were quite good, but there was one idea that stood out of the crowd. Benjamin wrote three boxes on the old green chalkboard and said subscription-based content, and Wilhelm loved it.

During his time in Cinefly, Wilhelm started to hate creating content and really saw the potential in a service, which just could deliver the content for him. Any CMO or marketing professional would love that, and Benjamin said the same. The two went on to join the startup competition "Start Gründerjakten", which was a startup factory, where you would join different teams and pitch ideas, then compete with these ideas against each other.

Inside one of these boxes at a place called "The Mine, NTNU", Benjamin, Wilhelm and two other students joined up and pitched ideas to each other, but they all were quite bad. We sat there for several hours and pitched, none were coming up. Then Benjamin got tired and drew three boxes on a white paper and threw it on the wall, - "Social media content on a subscription", and the guys loved it.

We continued with the idea and worked their ass off for three days. It was during one of those late nights that the name was made. Only Benjamin and Wilhelm were in the booth, putting post-it notes on the wall. "ContiCont" said Wilhelm. "Postify" said Benjamin. "WiBe" we both laughed, because thats an acronym of our names and could of been a "vibe". "Wepost", someone said, unsure who actually came up with the name. But the name sticked and that's what they went for.

Wepost pitched on the stage and during the whole day at Radiosson Blu Garden in Trondheim, but didn't win. Some other group said that they would make acid into water from one of Hydro's power plants, even though we haven't seen anything to that startup yet. Even though we lost, that was the start of our journey.

The next chapter

The guys would work a small amount with this idea every week. They joined Spark* NTNU which is this counseling service for student startups and got great advice. Usually this is people who studies at the NTNU school of entrepreneurship and of course they proclaimed that both Benjamin and Wilhelm should apply to the school. Wilhelm was determined to join the school, while Benjamin wasn't sure, because all he wanted was to continue with Wepost no matter what.

During this time, Wilhelm dropped out of Wepost for a while, to pursuit other entrepreneurial challenges, starting Koble and joining Start NTNU, becoming the leader of FRAM NTNU. While Benjamin continued with Wepost. And when the application deadline for the school of entrepreneurship came Wilhelm applied, and Benjamin applied to join Gründerbrakka with Wepost. While he also tossing in a small application to the school of entreprenurship. To both biggest surprise they both got in, also to Gründerbrakka.

They would then proceed with acid-testing different concepts, while Benjamin would also acid-test Wepost. Getting roasted by the panel, saying stuff like "AI is so hard to develop, there is no potential in doing that in marketing". When in retrospect, Benjamin is still quite shocked by some of the feedback he got from people during that week. Because AI is the hottest thing right now. During an acid-test at CERN, Benjamin worked with Håkon and Trond. And the trio immidiately hit it off. The acid-test was a catastrophe, but atleast the team members worked great together. When the end of the year came and the students had to choose team, it was a no brainer to have the trio back together, and while Wilhelm didn't find any new pursuits for his acid-tests he was gladly welcomed back on the team, together with Anna as the teams CMO. The essential dream team was assembled.

The beginning of something big

During the year Wepost would acquire over 10+ pilot customers creating over 375+ content packages on their behalf. Create a AI-driven persona generator which accurately creates the ideal target audience for your company, and being featured on "theresanaiforthat" which would bring in over 1000+ generated personas for people all over the world. Wepost also went to Boson and worked with their startup in that american ecosystem, while continuing by coming to the finals of Norways biggest pitching contest - DNB NXT. Ending the year on a high note, and starting it kind of harsh, because during january Wilhelm and Anna quit the company due to issues with their initial roles and motivation for the vision ahead.

The initial trio would then proceed with the awesome team of 9 others, mostly consisting of tech, but also some awesome marketers who would bring Wepost story alive for all of our customers. The journey has just started and it looks like it's going to be a big one.

Interested in trying out Wepost yourself?

Now that you heard so much about us, you might wan to test us out?
We're currently all booked, but we are slowly letting new pilots try out our platform.

Join our waitlist to learn more.

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Sem Sælands vei 1. 7030 Trondheim. Norway.

Org.number 930 324 787

Make your stories
come to life.

Make your stories
come to life.