The marketing industry have transformed substantially the last years, especially with the introduction to generative AI; With LLMs such as GPT, Claude, Llama and Gemini,

but also image generation, such as stability.ai, Midjourney and Dalle.

These tools are incredible, and really gives you exactly, or not exactly, but something similar as you want...

I am sure all of you have been on Linkedin, or any other medium, and recognized right away it is AI!

It has a static structure - with a fluffy title with emojis on both sides.

”We are thrilled to announce…”

It is filled with other phrases, such as “embarked on a journey”, and “stay tuned…”

And maybe you have noticed AI-generated images as well, such as these??

And what about video??

As you can see, this is quite yeah.. Creative..

But this is only as bad the technology is going to be and the quality is going to increase over time.

In this article we will give you some small insights into some AI Marketing tools already revolutionizing the industry.

Creating stock-photos with Midjourney

Midjourney is an incredible tool for creating stock photos! These are often found on unsplash or wherever anyway, but it might be challenging to find for instance nordic woman in an office landscape - it is not a lot of stock photos of that! So we created one:

This is not a real person, it was. created by us just now using this prompt: Capture an image of a young Norwegian woman working as a marketing professional creating content. She is not smiling at the camera, but rather as if someone is sitting on the left side of the camera. Utilize a Zeiss Otus 35mm f/1.4 lens to achieve impeccable sharpness and outstanding color fidelity, ensuring the vivid hues in the scene are accurately represented.

What is important with this prompt is that you do two things, first you describe the context you want the picture to be about. Then you describe the camera type (and in this case one of the best cameras in the world), which helps Midjourney choose what type of images you're looking for. Since their model is built on the whole internet, using photoes from the Zeiss Otus will produce the best results for our use-case.

Creating music using Udio

Udio is another powerful tool which is available for everyone to use. Where you in a matter of seconds could create beautiful music based on a short prompt.

This song is created in Udio using this following prompt: Amazing Grace, gospel, r&b, emotional, buildup, epic ending, orchestra, high violins, brass, film score, triumphant,

Truly amazing what you could do so easily.

Creating an AI-avatar of yourself with D-ID and ElevenLabs

Don't like to in front of the camera?

Well now you can easily create an AI Avatar of yourself using some simple tools, completely for free. In this video i created a script with ChatGPT, uploaded my voice to ElevenLabs and pasted in the script which created the voice. I then proceeded by putting the sound file in D-ID to create an avatar of myself. Truly remarkable how fast and easily you can do it.

I read it, but the background sound and “me talking” is all AI!

I just created a script using ChatGPT and myself with this as input: Talk about the history of Artificial intelligence, the use-cases and responsibilities following.

Repurposing existing content with ChatGPT

What if we want to reuse a blog article we used a lot of time and effort on? Then you could now easily repurpose this for different social media channels. In our example we used this as input:

Create a post that will sneak peak some of the themes in the article and create a FOMO to read the latest news about AI in general. Start with a hook that will highlight the significance of staying up-to-date with the AI developments and trends. Then, briefly mention what has happened in the past month. Finally, conclude with a CTA to read the full article and become a PRO in AI marketing. Tone of voice should be simple, conversational, and hip. The word limit 150 words.

Here is the article: https://wepost.ai/stories/ai-marketing-may-2024

ChatGPT gave this as an answer:

Searched 1 site

🚀 Don't miss out on the latest buzz in AI! Staying updated with AI trends is crucial for keeping ahead in the tech game, and May 2024 has been a whirlwind of innovation. From the launch of the next-gen Norwegian Large Language Model (NorLLM) to OpenAI’s game-changing ChatGPT-4.0, the advancements are mind-blowing. Plus, Anthropic’s Claude 3 is now in Europe, and Wepost has dropped some cool new features. Dive into these updates and more to become an AI marketing pro. Ready to level up? Read the full article here and stay ahead of the curve!

I wasn't quite pleased with what it gave so i tried again telling it what it is supposed to give me:

Use paragraphs for better comprehension. Also, too much buzzwords - don't use them. Also, come up with a different hook, this one is bad because it just states don't miss out instead of highlighting why would a reader care about this stuff.

Then it gave me this:

In today's fast-paced world, staying up-to-date with AI developments is essential for staying competitive. The past month has been a game-changer for AI marketing.

First, OpenAI's ChatGPT-4.0 has taken conversational AI to the next level. Meanwhile, the Norwegian Large Language Model (NorLLM) has set new benchmarks in language processing. Anthropic’s Claude 3 is expanding its reach across Europe, and Wepost's new features are revolutionizing how we approach marketing.

Curious to learn more and become a pro in AI marketing? Check out the full article here!

Which was what we used for Wepost creating this repurposed social media post:

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